Quantitative Research
The
quantitative researcher asks a specific, narrow question and collects numerical
data from participants who answer the
question. The researcher analyses the data with the help of statistics. The
researcher is hoping the numbers will yield an unbiased result that can be
generalized to some larger population. http://www.p12.nysed.gov/ciai/mst/math/instructrec/instructrec_files/pants_chart.gif
Qualitative Research
Qualitative
research, on the other hand, asks broad questions and collects word
data from participants. The
researcher looks for themes and describes the information in themes and
patterns exclusive to that set of participants. http://www.lightship.com.au/images/Staff_Survey_Graph_gif.GIF?889Audience Profiling
Audience
Profiling is a task all games publishers need to perform when creating a new
product to launch onto the market. When defining an audience, factors that must
be considered include:
Age, Gender, Race and Sexuality
Education
Occupation
Annual Income
Disposable Income
Current Lifestyle / Aspirational or Desired Lifestyle
Culture
Media Interests
Buying Habits
Loyalty to Brands
http://www.firstdigital.com.au/wp-content/themes/wpremix3/images/BS_audience.png
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